Mainland China Magnesium Alloy
Company
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Situation
– global investor with
over $20 million invested in money losing operation; need
forward visibility to make investment and/or action decisions.
·
Management had gone through
millions of investor capital with no profit in sight.
·
Low global market prices with
narrow spread between pure magnesium and alloyed magnesium
prices.
·
Chinese company takeover of this
market had de-stabilized the market, reducing demand further.
·
Non-Chinese competitors in US, Canada, Australia,
France,
Norway
had exited the business.
Actions Taken –
performed a detailed, on-site, assessment of the operation, cost
structure, supply chain variables and environment, currency and
other factors to develop investment decision and action plans;
Results
– client followed recommendations to not invest any more
money in the company; later sold his stake for a substantial
gain, even while the plant continued to lose money.
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